Undercover Investigation Reveals Gaps in Safety Scheme

An undercover BBC investigation has revealed that several pubs, bars, and clubs across the UK are failing to implement the ‘Ask for Angela’ safety scheme effectively. This initiative, designed to protect people feeling unsafe, especially women, allows customers to ask for “Angela” as a discreet call for help. However, the BBC found that nearly half of the London venues tested, including major chains like Greene King, JD Wetherspoon, and Simmons, did not recognize the code.

“The scheme aims to offer a safety net,” stated a BBC spokesperson, but results show inconsistent implementation.

The Purpose of ‘Ask for Angela’

The ‘Ask for Angela’ scheme, first launched in the UK, provides patrons in distress with a way to signal their need for help without drawing unwanted attention. Staff trained in the program are expected to discreetly assist anyone who uses the code word “Angela.” Assistance could involve calling a taxi, reuniting them with friends, or even contacting the police if necessary.

Named after Angela Crompton, a domestic violence victim, the scheme has expanded to thousands of locations across the UK, Canada, and the Netherlands. It has been lauded as a key step toward safer public spaces.

“This initiative is meant to offer help, not false hope,” a concerned observer said.

Investigation Reveals Disturbing Gaps in Staff Awareness

The BBC’s undercover team found troubling inconsistencies. At 13 out of 25 London venues tested, staff failed to recognize the code word, often responding with confusion. In some cases, employees claimed ignorance of the initiative, despite the venue advertising itself as an ‘Ask for Angela’ participant.

In one instance at the White Bear pub in Hounslow, the manager denied any knowledge of the scheme, stating “Nobody called Angela here… I’m the manager – I know my staff.” Such lapses raise serious concerns about the effectiveness of the program if not all staff are adequately trained.

Greene King and JD Wetherspoon responded to the findings, expressing concern. Greene King pledged to improve communication and training, while JD Wetherspoon noted previous successful cases of assisting distressed patrons but committed to reinforcing staff awareness. Simmons offered no comment.

The Scheme’s Impact and Real-Life Stories

For many, the scheme has provided peace of mind. Some patrons specifically choose venues that advertise ‘Ask for Angela’ participation. The BBC spoke with “Kay,” a woman who shared a traumatic experience. After connecting with a man on a dating app, her evening turned uncomfortable when he began touching her inappropriately. “I just froze,” Kay recounted, describing her distress as he continued to invade her personal space.

Kay, unaware of the ‘Ask for Angela’ scheme at the time, believes that if properly enforced, it could have helped her escape. Now, she seeks out venues that support the initiative, viewing it as an essential safety net.

Why Compliance Matters: Calls for Stronger Enforcement

Women’s safety advocates are calling for mandatory enforcement of ‘Ask for Angela’ as a licensing requirement for venues serving alcohol. Jamie Klingler from Reclaim These Streets stated, “To find out the scheme isn’t working is horrific.” She argued that people rely on the advertised safety measures, only to be let down by poor implementation.

Sylvia Oates, the director of ‘Ask for Angela’, echoed this sentiment, emphasizing that “venues have a duty to train their staff properly.” Oates suggested that bars displaying the ‘Ask for Angela’ logo but failing to respond appropriately should face fines or other penalties. “If the scheme is advertised, it must be enforced,” she insisted.

“When someone asks for Angela, they clearly need help,” Oates added.

Public Funding and Training Challenges

Local governments have invested heavily in promoting ‘Ask for Angela.’ In London alone, the Mayor’s Office for Policing and Crime (MOPAC) has dedicated £324,000 through the Women’s Night Safety Charter from 2023-2026. Additional funding has been allocated across councils in England and Wales, with Westminster, Camden, and Manchester councils incorporating the scheme into their alcohol licensing policies.

However, Oates points to the high turnover in hospitality staff as a key obstacle to consistent training. New employees may not receive adequate instruction, leading to gaps in scheme implementation. “Frequent training is essential,” Oates stated, urging venues to treat staff education as a priority.

The Scheme’s Success Stories

While the BBC’s findings exposed gaps, some venues demonstrated the intended effectiveness of ‘Ask for Angela’. In Brixton’s Hootananny, staff responded immediately when a female researcher discreetly asked for Angela. The bartender promptly alerted the manager, who guided her to a safe space.

Similarly, at the White Hart in Drury Lane, central London, staff activated their response protocol, with the manager offering assistance and even coordinating with nearby establishments to ensure the researcher’s safety. “Go to this pub on the right-hand side… Ask for Neville. He’ll look out for you,” the manager said, illustrating how the scheme can provide effective support when implemented correctly.

 Strengthening a Valuable Safety Net

The ‘Ask for Angela’ scheme has the potential to make a real difference, offering a safe option for those feeling vulnerable. However, the BBC’s investigation highlights serious inconsistencies in how venues enforce the program. Women’s safety advocates and scheme directors are now urging stronger measures, including mandatory training and fines for non-compliance, to ensure the scheme truly protects those in need.

For patrons like Kay, the promise of safety must be matched by real action. As councils and safety groups push for accountability, the goal remains clear: ensure that ‘Ask for Angela’ is a reliable lifeline in every participating venue.