Vice President Kamala Harris is now mobilizing young voters to the polls in earnest by tapping into the millions of rabid Taylor Swift fans. To do that, the Democratic National Committee has a targeted voter outreach program at the Miami stop of Swift’s Eras Tour, which is using the pop star’s cultural influence. The effort consists of custom Snapchat filters, billboards, and campaign materials designed to turn concertgoers into voters.

This endorses Harris as part of the overall campaign that Swift kicked off with her endorsement back in early September 2024, doubling voter registrations. By tagging onto Swift’s tour, the DNC hopes to galvanize young voters on the eve of the 2024 U.S. presidential election, infusing civic participation among this pivotal segment – the Swiftie generation.

Through this scheme, Democrats have sought to reach out to the voters in less traditional locations in the widened scheme of things, and this should translate into high voter turn-out during key election months. This strategy speaks to the influence of pop culture in molding the political framework, something that makes Swift’s concerts in Miami central to mobilization campaigns for voters.

Harris and the DNC are relying on interaction with fans at Swift’s concerts as a means of reaching out to the youth and undecided voter: their turn is heard loudly at the polls.

Image Source